Intended Audience

This course is part of a series of programs intended for public health administrators, and nurse administrators, who are relatively new in their positions (3 years or less), and who seek to enhance the knowledge, skills, and abilities they need to succeed. The course discusses the key considerations in developing a marketing strategy for public health, the inter-dependency of marketing strategy elements, & effective communication techniques and common pitfalls.

Course Level

Awareness

Length of Course

Length of Course: 1 ½ hours

At completing this course, you will be able to:

• Describe the key considerations in developing a marketing strategy for public health.
• Understand the inter-dependency of marketing strategy elements.
• Discuss effective communication techniques and common pitfalls

Course Descriptions

There are three video clips in this course:

1. Developing a Marketing Strategy

2.      Other Considerations

3.      Media Pointers

 There are practice exercises at the end of each video clip. These practice exercises will provide you with an opportunity to apply the material presented in the video clips. All video clips are part of a presentation by Jennifer Lightbody, the Executive Director of People’s Community Health Care Clinic, Inc.

Adobe Acrobat Reader  |  Test Your Computer  |  Free Download

Adobe Flash Player  |  Test Your Computer  |  Free Download